Best Ideas to get more publicity for your Business with CWEB.com

Publicity is a wonderful way to spread the word about your company. If you can get your business frequently featured in the papers and magazines your target audience reads, it brings your business to possible customers’ attention.

Another advantage of being featured in articles written about your business is that editorial coverage gives you massive credibility. It is an independent, trusted person speaking about your business — the total opposite of an advert, where you’re delivering your message.

The good news is that getting media coverage for your business is not hard if you know what you’re doing. All you need to do is decide what you want to achieve (more brand awareness, website visits, maybe more sales leads).

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If you want to generate publicity for your company, here are some killer ideas you can use to create interesting stories that journalists will want to write about.

1. Write your positioning statement.

This sums up in a couple of sentences what makes your company different from the competition.

2. List your objectives.

What do you hope to achieve for your business through the publicity plan that you put into action? List your top five goals in order of priority. Be specific, and constantly set deadlines. With a clothing boutique as an example, some goals may be to:

· Increase your store traffic, which will translate into improved revenue.

· Create a high profile for your shop within the community.

3. Identify your target media.

List the newspapers and TV and radio programs in your area that will be appropriate outlets. Make a comprehensive list of the websites you wish to target, then call them and ask whom you should contact regarding your business field. Identify the particular reporter or producer who covers your area so you can contact them directly. Create your own media directory, listing names, addresses, and telephone numbers. Separate TV, print, and radio sources. Know that the “beats” are covered by different reporters to be sure you’re pitching your ideas to a suitable person.

4. Develop your business brand

Every business, regardless of size, is very likely to require a brand. A brand is more than a logo, color, or tagline. A well-articulated brand emotionally connects with your target clients and conveys who you are, what you stand for, and what you can deliver.